The Galaxy Z Flip5 is practically irresistible. Once its mesmerizing foldability catches your eye, it’s impossible to unsee. To build on the global 'Join the Flipside' campaign, we wanted the Out of Home for this campaign to be exactly as captivating as the phone itself.
We crafted an experiential billboard on De Meir in Antwerp, showing the innovative Z Flip5, and the world of new creative possibilities it opens. Enabling Gen Z to capture their beloved mirror-selfie in the most epic way ever.